Record Store Day 

Record Store Day is a content series for Amazon Music, Spain.
The premise is simple: bands take their fans on a journey of music discovery, whilst digging in the crates at their local music vendors.



For: Amazon Music, Spain
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Each episode lives through different formats, providing various ways to enjoy the content. The Instagram stories serve, both as a teaser, and as an interactive one click opportunity to listen to the selected albums, through the Amazon Music App.


Formats:
Instagram Stories
Reels  
Youtube 

A low-fi aesthetic is pursued throughout the piece, bringing tactile elements to the front such as receipts, price stickers and distressed elements, which echo the real life record shopping experience on a mobile first piece.
Content Creation
Art Direction