MIN Independent Music Awards

Campaign build-up as well as on-the-night social content capture, and asset creation from the 2022 Spanish Independent Music Awards: Premios Min.

The organiser’s original graphic image was dense and out of sorts with both our audience, and Amazon Music’s brand guidelines. Taking cues from it,  and re interpreting it in a light and ethereal manner, we dressed the social media assets with a series floaty and elastic shapes, that insinuate the liquid nature of the graphics on the organisation’s official image.

Art Direction
Content  Creation

To further support the ceremony we created a series of short content pieces  to expand on  the get to know elements of the awards’ campaign. “My first song”  where we asked artists to play for us the first song that they nailed on their instruments, proved the most popular amongst the guests.