Central Saint Martins

A simple metaphor to summarise a complex offering:
Central Saint Martin’s short courses.
The vastest art and design education offering under the sun.
For:  UAL: Short Courses at CSM
@ The Design Laboratory
Central Saint Martins

The light spectrum became the right metaphor to summarise a long list of disciplines paramount by Central Saint Martins, and not single anyone out .

The gradient  became a simple vehicle for a multitude of print ephemera, easily recognisable, and which allowed for a large variety and volume of communication materials with minimal effort and no saturation on the viewers. 

Art Direction