Central Saint Martins
A clear and concise metaphor for Central Saint Martin's extensive art and design education offerings.
A clear and concise metaphor for Central Saint Martin's extensive art and design education offerings.
For: UAL: Short Courses at CSM
@ The Design Laboratory
Central Saint Martins
@ The Design Laboratory
Central Saint Martins
The light spectrum became the right metaphor to summarise their vast offering.
The gradient became a simple vehicle for a multitude of print ephemera, easily recognisable, which allowed for variety and volume of communication materials with minimal effort and no saturation for the viewers.
The gradient became a simple vehicle for a multitude of print ephemera, easily recognisable, which allowed for variety and volume of communication materials with minimal effort and no saturation for the viewers.
Art Direction