Art Direction & Content Creation
2020— 2023

For the past three years, I have been in charge of creating content and directing art for Amazon Music's social media channels.

︎︎︎ Release Roundup: New Music

Release Roundup is a digital container, housing a weekly summary of the five hottest music drops that are launched on the Amazon Music App.  

First designed in January 2021, followed by an update in early 2022 to keep up with the latest capabilities of Instagram. This asset is currently in use across five markets: UK, Germany, Italy, France, and Spain.

︎︎︎ Rompe: New Talent from Spain

Rompe ES is a quarterly program that supports upcoming artists with extra exposure through Amazon Music. Our strategy is to create engaging and exclusive content centered around the artist.

Sila Lua's album is inspired by the power of the waves and seafaring tales. Amazon Music celebrated the album with an exclusive online performance at Madrid Atlantis.

Lisasinson, a punk-pop duo from Valencia, met at art college. Their unique visual style is reflected in their music videos. We filmed a highly stylized interview to promote their work in Valencia using the social media trend "a day in the life" with a Wes Anderson twist. +500k visited for the first three days.

︎︎︎ FDT: A music show that streams on Twitch

Amazon Music's weekly Twitch show is supported by social content, including audio excerpts from interviews, artist shoutouts, host shoutouts, and giveaways.

︎︎︎ Pride 2022: Proud Heroes

We have launched a global campaign that celebrates the bold queer artists who are making music today. We believe that these artists are heroes to many fans who look up to them for inspiration to embrace their true selves and empower themselves through their music.Taking inspiration from Gen-Z's love for virtual collectibles such as NFTs, PokemonGo, and Minecraft, we have created a subversive and campy digital version of the traditionally gendered collectible: the action figure.

︎︎︎ Amazon Original Artists
_{Saucy Santana
Kim Petras
Angel Olsen
Ptazeta
Orville Peck}

^{︎︎︎ 3D Model Artists
_{Alice Aires
Sarah Banks}}

︎︎︎ Content Guidelines

In Nov 2022, during Amazon's brand refresh, I re-launched all content series with a consolidated graphic identity. This resulted in diverse content and graphics under a unified umbrella for visual consistency and brand recognition.