Sephora

Sephora champions personal care for the everyday.
The launch of their own haircare products, opened a great door to playing with an iconic graphic element of the brand, their black stripes.

At the design laboratory we concept and set the foundations for a new line of products that would keep in line with the minimalism and elegance of the brand, but that would catch the attention of a young consumer.

The straight stripes bend and flow, bringing a rebellious twist to the brand and their new range of products.